Planet In Focus Environmental Film Festival, Toronto, Canada
Environmental Film Festival of Accra, Ghana
Artivist Film Festival, Hollywood, California
Recipient of a Canada Council for the Arts Grant
THE RED PILL is a scratch video, a collage of clips from Hollywood feature films. It juxtaposes critical dialogue spoken by the actors that we have made gods of, with powerful imagery produced by the studios that we have made billionaires of — redited, remixed, and recontextualized, to change the way you think about the world, to challenge you to think of new ways of changing the world.
We got all fired up when we first saw each of these sampled scenes in isolation, but then we never got up off of our asses to do anything about it — we didn’t make the necessary connectons between the silver screen and our own lives. The goal of THE RED PILL is to spur us on to action; it is a post-modern call to battle, for our planet, for our communities, for our freedom: it is an audiovisual international anthem.
THE RED PILL is a multimedia culture jam that takes the hour-and-a-half long commercials for consumer culture, this propaganda that passes as entertainment — and then, in proud guerilla hip hop tradition, reappropriates them them and forges them into a weapon of war in the fight against those very same advertising agencies and their corporate clients that would buy and sell our very souls.
Added: August 05, 2007