Anthony Vasquez, a student at the University of California, Berkeley, worked at FedEx Kinkos for about two years. His store’s slogan was: “Yes We Can.”
“It meant that if a customer asked us to do a job for them, no matter what it was, we were to say ‘Yes We Can!’ ” he said.
Posters of the slogan were posted on telephones and in the backroom. Corporate auditors enforced the slogan by “Yes We Can” call audits. Employees would be punished as a group for failures, and individuals could be fired. Other slogans at the Santa Cruz, Calif., FedEx Kinkos included “Winning by engaging the hearts and minds of every team member” and “I promise to make every FedEx experience outstanding.”
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Chris Hedges is the author of the new book “Empire of Illusion: The End of Literacy and the Triumph of Spectacle.” Chris Hebdon assisted with reporting this story.